Pursuyt, a lifestyle brand dedicated to documenting where people go and how they get there. Travel and transportation, mountains and Maseratis, beaches and BMW’s. As with many things in life it’s not just about the destination, It’s about the journey. 

Pursuyt’s journey started when two creative videographers came together to form a collaborative effort based on the crossover of those who travel and those who love cars. They came to New Roots Creative with a grand idea and business name to be determined. After a few iterations and some exploration they landed on Pursuyt and the resulting logo.